Unlike, BedInABox (BIAB), Casper Sleep, Yogabed, and T&N each offered only one model, geared to the average customer, to simplify shopping and lower costs. Together they challenged the establishment. They joined Tuft & Needle (T&N) and BedInABox (BIAB) as online-only mattresses, bypassing traditional retailers and shipping to the customer’s front door. When The Casper Mattress and Yogabed were put on the market in 2014, “The Disrupters” soon became a nickname for these upstarts. “The industry is growing at 3 or 4 percent (a year), and almost all of that growth is going to the disrupters,” said Saatva co-founder Ricky Joshi. The Casper Mattress One of the “The Disrupters”
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